As one of the most iconic sporting events gets under way this week, there is something noticeably absent from the court: Logos. Compared to other sporting events and venues, Wimbeldon has relatively few logos of its sponsors on display. The reason is quite simple. The organizers are protecting its brand. If every serve, return, volley, and ground stroke was brought to the audience by a corporate service, the Wimbeldon brand would arguably be weaker. It is an interesting concept that seems to flourish in the UK and nose-dive in the states.
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