The old saying that you can never judge a book by it is cover is both accurate and helpful, most of the time. The adage usually holds true when meeting people but is definitely the case when meeting a brand.
Appearances are everything. We are hard-wired to judge covers. When we encounter a product, our brain registers meaningful differences between one package and another, therefore, package design can be one of the most strategic ways to drive a brand forward.
Often a product's packaging is the first time a consumer interacts with a brand. It is a crucial moment. Good package design is persuasive and transfers a lot of information about a brand quickly.
With summer rapidly approaching, consumers will surely be scanning the market for items to fill their coolers. Breweries, wineries, and distilleries have always operated in contested markets. Clever package design gives brands their edge on the shelf.
Here are some outstanding package designs that we think have a winning chance.
* We owe a special shout out to The Dieline for the images and hosting one of the best sites about package design on the web.
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